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Ali Baba: America’s Best Hummus

Award-winning dog blogger Roxanne Hawn from Champion of My Heart occasionally goes entirely off topic, from her home in the Colorado Rocky Mountains, to talk about good food. Loyal to a fault, she sometimes swears her favorite foods contain heroin to justify her “addiction.”

Growing up in a large Italian family taught me two things: (1) Food is love. (2) Being picky is rude. I eat what’s served, except for two known, dramatic food allergies—one discovered prom night, junior year (not pretty). That doesn’t mean, however, that I consider all food equal. A handful of flavors over the years captured my taste buds to the point of obsession:

  • A salsa verde, with almost-pickled undertones
  • A yakitori chicken, with just the right mix of sweet and spicy
  • A hummus like no other

Alas, the first two fade into flavor memory, with their sources boarded up or bulldozed, leaving only the hummus to see me through good times and bad.

ali baba hummus
It’s matter of texture. This hummus is smooth, almost whipped, coupled with sharp and deep flavor. It boasts early beyond-nutty notes and lingering citrus ones. How someone might coax that distinct edge from just four ingredients astounds me. Four. One of them is not garlic.

It turns out that I’m a major tahini snob.

The original Ali Baba Grill sits in Golden, Colorado, at the base of our canyon. The hummus from the restaurant is legendary. And thanks to a personal tour of the hummus-making process, now I know why.

Made from just garbanzo beans, tahini, salt, and crystallized lemon (the FDA doesn’t allow fresh lemon juice), the almost-whipped texture and high-quality tahini make all the difference in Ali Baba hummus. Mere mortal tahini is made from any old sesame seeds that get toasted and hulled just four times. The divine tahini used by Ali Baba is made in Turkey (by a Colorado company) from a Sudanese variety of sesame seeds, toasted and hulled nine times before being ground into the paste that gives Ali Baba hummus its distinct body and flavor.

ali baba hummus
These artisanal differences in ingredient quality, recipe, and production make Ali Baba hummus infinitely superior to shabby, corporatized hummus-like products:

  • Soaking the dry garbanzo beans in vast containers of fresh water overnight in the refrigerator
  • Boiling the beans along with baking soda for two hours in uncovered pots to break up the bean skins and break down enzymes that cause fermentation
  • Combining the ingredients, including a little water, by hand in a specific (secret) order before firing up the industrial blender / food processor
  • Blending the ingredients 50 percent of the time on slow, 50 percent on high (the trick to getting a better texture, even at home)
  • Using top-notch ingredients in quantities and proportions that are exponentially higher than big-name hummus brands

The Ali Baba hummus sold in stores is somewhat “Americanized” compared to what Ali Baba’s chefs make fresh each day in the restaurants. The store version is a tad lighter in flavor, with less carry-through tahini. But it’s still miles beyond the mass-produced versions, and thanks to agreements with Whole Foods and Vitamin Cottage, people outside my hometown and outside the state can enjoy fresh Ali Baba hummus and baba ghanouj (original flavors and a dozen new ones coming soon … for fans of snack dips).

Rejoice. Seriously. Go hop around for a minute. I’ll wait.

As of July 2011, if you live in Colorado, Utah, Wyoming, New Mexico, Kansas, Oklahoma, and Texas you can get Ali Baba products. Through a new deal via Albert’s Organics, additional stores (mostly independent ones) in these states will soon carry the products as well. The plan is to continue expanding West. Sorry to those East.

In the next six months, Ali Baba expects demand to increase by 100 percent, which is why they’ll move from a shared commercial kitchen space into their own facility, with three commercial food processors and a huge dispensing and packaging machine, by early 2012.

making baba ghanouj

Syrian native Fiyahd Aoutabachi, who trained and worked as a chef in Saudi Arabia, and Lebanese native Mahmoud Dukmak, who learned the art of hospitality in Syria, founded the first Ali Baba restaurant in 2000 and later expanded—doubling the size of the original location, adding another one, and soon trying an express location.

Longtime friend Khaldoun “Khal” Hejazi, who is from Jordan and lived in the U.K. before coming to Colorado for college, pitched the idea of selling Ali Baba hummus and baba ghanouj through stores after he gave up his career in engineering. (Local Whole Foods folks were already clamoring for product.)

Friends for decades, the three formed Marco Polo International Foods in 2008 to serve as the logistics and distribution channel for Ali Baba foods, which are vegetarian as well as:

  • Gluten free
  • Filler free
  • Preservative free
  • GMO free
  • Lactose free

It’s a family- and extended-family-run business that also includes Hejazi’s son Akram Hejazi and several longtime Ali Baba employees, who were super sweet and pretended to remember me from the restaurant, even though I’m sure I came across like a hummus groupie during my tour.

Well, I am a hummus groupie. But only for the good stuff.

This team can go through 300 pounds of dried garbanzo in a single day. (left to right) Preston Garcia, Hossam Hassoon, Cory Hinrichs, Phil Lahnert, Khaldoun "Khal" Hejazi, Brandon Chapin

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18 Comments

  1. I just had some awesome hummus at a restaurant and we were discussing how it was so much better than the stuff I can buy at the grocery store. I wonder if it has to do with that FDA reg about not allowing fresh lemon juice? (And why is that by the way???)

  2. I’m drooling. And upset now, since you had me convinced I’d run out and buy this – but I am one of those unfortunate Easterners. But you can bet the next time I’m in Colorado I will search for this hummus. Love the stuff.

  3. @NoPot … it’s all about spoilage risks when it comes to things like lemon juice. Apparently, the FDA also doesn’t allow fresh garlic either, so prepared foods that have garlic use the powdered form. I was surprised too.

    And, honestly, I take pretty much anyone and everyone who visits Colorado to get some hummus. I’m crazy like that.

  4. I knew I recognized that package — Whole Foods in Texas! thanks to your recommendation and back story, Roxanne, I’ll try it on my next visit there. or maybe come to Colorado…

  5. Great post! I love hummus, but live in the east, so SOB! Ali Baba is not available here, yet. Still, I think I have seen it in our cottage fridge. I guess one of the guests brought it in an airplane. I make hummus myself instead, and may make some tonight. The best hummus I have ever made was in Sweden where I bought organic garbanzo beans and cooked them myself first. If you don’t have Ali Baba for sale in your region, try that alternative.

  6. This stuff is really good, I just picked some up in Kansas City. It is very citric but I add a little cumin which balances out the acid and makes it taste more like Israeli hummus.

  7. We make hummus a lot in our house. This Ali Baby stuff sounds seriously awesome. Wish though that they would not package it in plastic as the only alternative. Ali Baba – if you read this blog, maybe you can offer glass packaging (returnable w/ a 50 cent deposit fee) as well?

  8. Wow, okay, I had no idea that tahini got hulled any number of times, much less NINE times for high quality stuff. I’ve learned something new today and I’m feeling like hummus!

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