Alleva and the Ghosts of Mulberry Street

Danielle Oteri

by Danielle Oteri on March 11, 2011

Special thanks to James and Karla Murray for the gorgeous shot of Alleva Dairy below. See more of their work currently on view at Clic Gallery or in their book Store Front – The Disappearing Face of New York.

There are two shrines on Mulberry Street. One is the church called Most Precious Blood, in honor of Saint Janarius, the patron saint of Naples whose blood (in a vial) miraculously liquefies every September 19th. The other is Alleva, at the corner of Mulberry and Grand, the oldest Italian cheese shop in the country.

alleva dairy, little italy, new york

photo courtesy James and Karla Murray



This winter, after finishing up a long day of jury duty, I’d often walk up Mulberry Street, the main passage through a neighborhood which is just about to disappear. Though this tiny Christmas light-hung part of lower Manhattan is not the only historically Italian neighborhood in New York, it is our most famous one, known mostly for the annual street feast that locals call simply San Gennaro.

Walking north from Canal Street, I passed by La Bella Ferrara, which used to make the most perfect cannoli, but with new proprietors now produces overpriced and terrible pastries. La Luna, a once-reliable red sauce joint that had a real Italian nonna in the kitchen, dressed in her housecoat and slippers, now sells hats, scarves, and tacky t-shirts that say “FBI (Full Blooded Italian).”

Even the Neapolitan men (usually living with some relative in Bensonhurst) who worked hard to charm tourists into their restaurants have been mostly replaced with Russians and Indians dishing out the same spiel of such a pretty lady, eat here, it is the best, the most authentic, I would not lie to you bella donna, you will love our food.

At 5:00 pm, Alleva was empty except for an elderly Italian woman staring at one of the remaining loaves of bread hardening in the shop’s window. The only sound was the hum of the refrigerators until one of the men counting money behind the counter called out to the woman in Italian, the soft “s” from the Neapolitan dialect signifying familiarity. She must be one of only a handful of Italians still living in the neighborhood.

My nose filled with the intense briny, salty, porky smell that perfumes the salumerias of Italy, usually spilling out onto the cobbled side streets. Alleva’s white tiled walls and tin ceilings sparkled hygienically against the equally white shine of freshly made mozzarella balls, available salted and unsalted. I purchased a plastic tub of creamy ricotta, the decadent by-product of this old-world mozzarella making institution.

On the opposite corner of Mulberry and Grand, Italian Food Center had just recently shuttered. Next door, Piemonte Ravioli is still in business, one more beautiful relic that makes one thing only and one thing very well. Further east on Grand St., DiPalo’s survives and thrives after having (smartly) reinvented itself as a new kind of Italian shop, one that sells fancy olive oils, truffle-laden cheese, and other delicacies to those who have spent more time in Florence than in Foggia.

italian food centr, little italy, new york
The end of the day at Alleva filled me with that feeling called saudade, a Portuguese word used to describe a deep state of longing for something once fond and now lost. But it’s also important to put nostalgia aside and acknowledge that this area was essentially a slum, a first stop for the very poor who were getting a leg up in a new world and who moved on as soon as they could to places with more space, better schools, and yards to grow their own tomato plants. I suppose I shouldn’t be sad about all the sock vendors and cheap cannoli because Mulberry Street was the first phase of a million success stories.

Alleva, which was already in business for 34 years when San Gennaro first got started, is sustained from afar. The man behind the counter who confirmed this for me was also reluctant to chat, probably assuming I was one of the “yuppies” from the expensive border neighborhood of Nolita who have lobbied to reduce the size and length of San Gennaro. But, he assured me, the weekends are hopping when people in the suburbs come back to do their shopping. This is also how Arthur Avenue, the Bronx’s Little Italy, continues to flourish.

Ironically, the great hope for the continued survival of Little Italy might be good parking. The fight between the Nolita merchants and the San Gennaro organizers will likely continue, though Mayor Bloomberg has decided that this year’s feast will proceed as usual. But those that care about preserving Italian cultural heritage would be smart to buy as much fresh mozzarella on the corner of Mulberry and Grand as possible, and continue to keep Alleva alive.

Alleva, 188 Grand St. at Mulberry St., New York, NY. 1-800-4-ALLEVA.

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{ 9 comments… read them below or add one }

Gburg March 11, 2011 at 11:45 am

This is such a sad article. I used to frequent all of those places every year when I came to the Big East Tournament for a week, back in the 80′s and early 90′s. We wouldn’t eat dinner until midnight and then have a cannoli afterward.
I loved the Italian Food Center, I always bought some bread there.

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Jennifer Margulis March 15, 2011 at 12:02 am

I hope this neighborhood DOESN’T disappear. But, ugh, parking?! “They paved paradise, and put up a parking lot.” I’m with Gburg, this post made me sad.

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MyKidsEatSquid March 17, 2011 at 8:28 pm

Thanks for sharing this. So sad. We have a Little Italy section of Cleveland that’s thriving, thankfully.

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John Alleva May 22, 2011 at 8:36 pm

Hello,
My name is John Alleva and I an the fifth generation owner of the Alleva Dairy. I’m perplexed by this article because it’s both flattering and insulting all in one. For instance, we at Alleva love all of our customers and it’s great to hear that people really care about us as well. On the other side, I find it a bit irresponsible to insuate that a business is in trouble merely by dropping in when the store is about to close and finding no customers. Also, the bread is bought daily and if only one is left than we probably had a pretty good day. We have been in business over 119 years and we are proud to be the oldest Italian cheesestore in America. We were recently on the Celebrity Apprentice, appear constantly on the Food network and recently receive 28 out of 30 in Zagat’s. Again, I love the good parts of this story but the dramatic claim that we are “ghosts of Mulberry street” seems a bit harsh. Usually when people are in business for over a century they are applauded not questioned on when it all will end.

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Danielle May 23, 2011 at 9:04 pm

Thanks for your comment. Many of our articles here at Good. Food. Stories. are in praise of Italian food and culture, including the wonderful mozzarella made at your store. The melancholy I described feeling as the shop closed up for the day lament the decline of Mulberry Street and Little Italy, not Alleva Dairy. In fact, it is because your long-standing traditions thrive that I was inspired to recall the other “ghosts of Mulberry Street.”

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Carmine Bassano October 16, 2012 at 3:07 pm

. . . quality continues to be excellent. (The remarks all the way at the top of this column are over-cynical . . . not accurate. The feast, itself mentioned here is an amazing disappointment but Alleva’s is wonderful.)

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marisa December 15, 2012 at 10:35 pm

hi there,i was wondering if you carry ricotta forte,if you do, can i purchase some,
could you deliver it to vancouver canada.i would want to buy about 1 kg of it.
i would pay for shipping etc,please let me know,if not ,do you know where else i might be able to purchase it.
thanks
marisa

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Casey Barber December 17, 2012 at 12:31 pm

Marisa, we are not affiliated with Alleva Dairy. Please contact them at allevadairy.com with your questions on purchasing and shipping their products. Thanks!

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Anthony M July 31, 2013 at 2:16 pm

I just had one of the BEST prosciutto heros I have ever had from Alleva today for lunch. The bread was fresh and perfect for the sandwich, the meat was seriously mouth watering (and generous but not too much), the mozzarella was delicious and perfectly salted, and the drizzle of balsamic was the perfect topper with the roasted red peppers. Since my office just moved to the area, I hope Alleva stays around for a century more, because I know I will be back for another sandwich…and more goodies I already had my eye on. Cheers Alleva!

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